hi, thanks for your feedback. it’s totally fine to look for specials around Black Friday - i’m not suggesting you shouldn’t and yes, some small businesses also now participate because thanks to big box retailers (who did in fact create and continue to drive Black Friday consumerism) it has now become expected no matter what size the brand might be.
it’s true i am also a for profit business, one that has only been open for a month and in reality not making a profit. it can take on average 2-3 years to turn profitable and every discount offered cuts into these profits.
so it’s tough to weigh the pros + cons of chipping away at margins through Black Friday promotions in an attempt to bring in more foot traffic, especially in this post covid retail climate. the month i signed our lease, the children’s store a couple doors down closed after 10 years in business.
i’m not suggesting people shouldn’t ask for deals but rather my hope (however naive it may be) is that people would forego saving $10-$20 to support a new or small businesses. my point was just not to expect it, that not all businesses can afford to participate.
as a consumer, i actually wish i could ‘opt out’ of Black Friday sales emails similarly to how brands offer the option to ‘opt out’ of mother’s day or father’s day promos. the noise is exhausting and if it’s a brand i like and follow i’ll find my way to their site eventually, if there is something i need to shop for.
i will be offering a small promo in our store thursday, a one day only discount in support of the noe valley wine walk, should you find yourself in the neighborhood. all running wylder branded products will be 15% off and i’ll be pouring prosecco all night. it’s not the sale of the century, but it’s something.
I’m a local and disagree with the notion that just because you think a customer can afford it, they should be expected to unquestioningly pay full price during the biggest sale season of the year, just to support your store - a for-profit enterprise.
There isn’t harm in merely asking whether there are deals offered. It’s also not accurate that Black Friday is only a big-box thing - many local businesses build BF sales into their financial plans as well.
hi, thanks for your feedback. it’s totally fine to look for specials around Black Friday - i’m not suggesting you shouldn’t and yes, some small businesses also now participate because thanks to big box retailers (who did in fact create and continue to drive Black Friday consumerism) it has now become expected no matter what size the brand might be.
it’s true i am also a for profit business, one that has only been open for a month and in reality not making a profit. it can take on average 2-3 years to turn profitable and every discount offered cuts into these profits.
so it’s tough to weigh the pros + cons of chipping away at margins through Black Friday promotions in an attempt to bring in more foot traffic, especially in this post covid retail climate. the month i signed our lease, the children’s store a couple doors down closed after 10 years in business.
i’m not suggesting people shouldn’t ask for deals but rather my hope (however naive it may be) is that people would forego saving $10-$20 to support a new or small businesses. my point was just not to expect it, that not all businesses can afford to participate.
as a consumer, i actually wish i could ‘opt out’ of Black Friday sales emails similarly to how brands offer the option to ‘opt out’ of mother’s day or father’s day promos. the noise is exhausting and if it’s a brand i like and follow i’ll find my way to their site eventually, if there is something i need to shop for.
i will be offering a small promo in our store thursday, a one day only discount in support of the noe valley wine walk, should you find yourself in the neighborhood. all running wylder branded products will be 15% off and i’ll be pouring prosecco all night. it’s not the sale of the century, but it’s something.
I’m a local and disagree with the notion that just because you think a customer can afford it, they should be expected to unquestioningly pay full price during the biggest sale season of the year, just to support your store - a for-profit enterprise.
There isn’t harm in merely asking whether there are deals offered. It’s also not accurate that Black Friday is only a big-box thing - many local businesses build BF sales into their financial plans as well.